The CEO's Impact on Reputation
Brands and organizations that respect leaders have their beginnings when it comes to their reputation. We discuss why it is important to have the best captains and how PR can support and encourage strong and ethical leaders. Challenge leaders to stay true to the brand Kelly Pepworth, Managing Director of Agency Speed Communications: "You must never underestimate the invaluable role of leaders in ensuring that an organization's culture and values are communicated in an authentic and powerful way, and its direct impact. Brands can fall on equity. We live in a digital age where employees and customers expect companies and leaders to live up to their brand promises and, well, call them if they see dishonesty . Will not hesitate to do. "Leaders are the most powerful influencers in the company, leading the brand from the front. They are not just CEOs, COOs or MDs, but chief brand ambassadors. The role of PR is to challenge leaders to make that brand and Stick to your organi