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Brands and organizations that respect leaders have their beginnings when it comes to their reputation. We discuss why it is important to have the best captains and how PR can support and encourage strong and ethical leaders. Challenge leaders to stay true to the brand Kelly Pepworth, Managing Director of Agency Speed ​​Communications: "You must never underestimate the invaluable role of leaders in ensuring that an organization's culture and values ​​are communicated in an authentic and powerful way, and its direct impact. Brands can fall on equity. We live in a digital age where employees and customers expect companies and leaders to live up to their brand promises and, well, call them if they see dishonesty . Will not hesitate to do. "Leaders are the most powerful influencers in the company, leading the brand from the front. They are not just CEOs, COOs or MDs, but chief brand ambassadors. The role of PR is to challenge leaders to make that brand and Stick to your organi

  Standing behind the bar, smiling, shaking the bartender's cocktail shaker Image Source: Getty Images Voice over Internet Protocol (VoIP) phone systems are game changers for businesses looking to streamline their company's phone call engagements and save money. Here's how they work. The Voice over Internet Protocol (VoIP) market is growing rapidly - and for good reason. For example: The VoIP market has grown from 1 billion mobile subscribers in 2017 to an estimated 3 billion subscribers in 2021, with projected revenue of $ 194.5 billion by 2024, up from $ 14 billion in 2019. These are impressive numbers for the technology market that was introduced in the 1990's and has grown in parallel with the Internet, which was introduced to global consumers in the 1990's and is dominant today. The uninterrupted integration of the telephone with the Internet and the efficient and cost-effective operation of both have increased the demand for VoIP connections, as businesses, bu

  SMTP email service providers provide communication between computers and smartphones within a specific network. Here's how to use this service in your small business. Most of your online activity is made possible by specialized networking software that manages the interaction between your computer or smartphone and your websites. Whether procuring goods and services, conducting research, or sending emails, the protocols used are essential to the security, performance, and reliability of any network . As complex as these algorithms are, however, you rarely have to install, manage, or think of an SMTP (Simple Mail Transfer Protocol). Most of the time, servers are built directly into your devices. Overview: What is SMTP service? SMTP is a unique computer method for sending messages between two servers. Your average email system sends mail between the Internet using SMTP that is already installed on the hard drive. Messages are sent and then retrieved by another entity using IMAP (I